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NEWS & TRENDS

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  • Print This month Google began globally rolling their change into the SERP algorithm, boosting the ranking of "mobile-friendly" pages on search results. This change is so searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling. At SMX Munich, Google’s Zineb Ait Bahajji was quoted saying that the new mobile-friendly algorithm will have a greater impact for Google search results than the Google Panda or Google Penguin updates did. Important Facts to Know... 1) [..] Read More

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  • The Power of Data - Is Your Website Keeping Score? Is your website achieving what you need it to? Is it reaching your goals? How do you know? Websites are a great tool to inform, engage, and connect with your audience and a good site can help continue the conversation with your users through social media. It allows organizations to speak with their audience in a way traditional advertising cannot. Arguably the most important advantage of having a strong online presence however, is often overlooked: The power of data. Analytics tools allow us to collect, [..] Read More

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  • There are a number of reasons you should wait to launch your new website until it’s actually finished. How often have you visited a site only to see lots of “lorem ipsum’s” and other filler text? How about links that don’t work or a ‘coming soon’ sign that stays up for months on end? It can be frustrating as an end user and should be avoided as a business owner if at all possible.  So why is launching the right way so important?   1) First Time Visitors Might Not Come Back - If a potential customer visits a site and most [..] Read More

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