This month Google began globally rolling their change into the SERP algorithm, boosting the ranking of “mobile-friendly” pages on search results. This change is so searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.
At SMX Munich, Google’s Zineb Ait Bahajji was quoted saying that the new mobile-friendly algorithm will have a greater impact for Google search results than the Google Panda or Google Penguin updates did.
Important Facts to Know…
1) Only Mobile Search Results Will Be Affected
Google’s new update will not affect desktop rankings. However, when 80% of internet users use their smartphones for search, it can be expected that if you don’t have a responsive website design your site won’t be reaching key audiences and customers. This is critical for institutions and brands who are trying to reach millennials and Gen Z, who increasingly multitask across up to five screens.
2) Your Page is Either Mobile-Friendly or Not
…there is no in between. The algorithm will evaluate your website on a page-by-page basis and will deem each individual page either mobile-friendly or not. You can check by using Google Webmasters’ testing tool, googling your site on a mobile device, or contact us for an evaluation.
3) What does this mean for you?
Google has always been about delivering the best experiences to searchers. That is the ultimate goal of the mobile-friendly algorithm. If you don’t have a responsive website design, there is still time to update your current site or build a mobile web design. Focus on building a responsive website with a strong user experience (UX) so you’re not chasing the algorithm in the future.
When your responsive website is done, Google will recognize it as mobile-friendly and your ranking on mobile will go back up. Contact us for more information on next steps and how we can help!