The Launch Lab 🚀 New Website & Logo Refresh for GTPS Insurance

We are thrilled to announce the launch of the new website and refreshed logo for our friends at GTPS Insurance! 🎉

This project marks a significant step forward in how GTPS Insurance presents itself online and communicates their fun, personable team as well as their dedication to excellence in providing coverage confidence for individuals and businesses. We are thankful to the entire team at GTPS for trusting us as their marketing partner over the years!

The new website offers a modern, mobile-first user experience, while the logo refresh and brand guidelines ensure a consistent and clear identity across all platforms.

A New Digital Experience

We have had the privilege of working with GTPS Insurance for many years, developing and managing their previous website. After many years of utilizing their original tool, GTPS trusted us to improve their online presence to better serve and communicate to their current and prospective clients.

We were able to present newer technologies and tools that were more cost effective for what they needed and easier to manage.

Logo & Brand Guide: A Modern Tweak

The GTPS Insurance logo core brand identity and design was maintained, while introducing more crisp and contemporary options with an expanded color palette.

Alongside the website and logo, we developed comprehensive brand guidelines. These guidelines serve as a manual for how the GTPS Insurance brand should appear and be communicated across all channels. Having these guidelines ensures that everyone involved in marketing or communications can present the brand in a unified way, strengthening recognition and trust.

What Website Visitors Can Expect

The redesigned website focuses on mobile experience, better navigation, and improved messaging. Visitors will find:

• Easy access to insurance products and services tailored to their needs

• Informative content that explains coverage options in simple terms

• Call to Actions(CTAs) and support resources for quick assistance

• Insights with helpful articles and updates related to insurance and risk management

The site’s clean layout and intuitive structure make it easier for users to explore and make informed decisions.

🎬 Behind the Scenes: Our Approach to the Project

Creating the new website and brand refresh involved close collaboration with the GTPS Insurance team. We started by understanding their goals, audience, and challenges. Developing a central core messaging strategy was done to better represent this dynamic teams strengths and knowledge more cohesively.

Then, we moved through stages of design, development, and testing to ensure everything met high standards. The team at GTPS was training so they can manage all aspect of their new online tool.

The new website and brand refresh are more than just visual updates. They represent a commitment to growth, transparency, and customer focus. With these tools, GTPS Insurance can reach a wider audience with a strong, consistent message that builds trust and professionalism.

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About VE Websites | Creative Studio

Starting well over a decade ago (est. 2006), we began creating valuable online tools for clients during an emerging digital world. Fast forward years later to a service-evolving creative studio with talented people that have worked with brands from many industries on hundreds of projects and dozens of technologies across the globe, including North Carolina, Kentucky, Tennessee, New York, Illinois, Indiana and more. We're collaborative, flexible, responsive, passionate and anchored in purpose.

First impression are cool, but we are looking to provide ongoing value for lasting client partnerships. We offer custom WordPress web design and small business solutions across a variety of industries, including award winning Healthcare web design & SEO, Agriculture web design & SEO, Restaurant web design & SEO, Education & University web design, Commercial and Residential Real Estate web design, Retail, eCommerce, and Shopify web design, Financial Services web design & branding, Non-profit and church web design & graphics, along with Construction & Industrial web design. Whether you need a custom WordPress website, targeted SEO, branding, ongoing maintenance and support, or a comprehensive small business solution, we're here to bring our 18 years of experience to help you achieve your goals.